You cannot sell on the internet if you don’t have strong and compelling content. You cannot become an effective marketer if you don’t have a good written and visual content explaining exactly why your customers should purchase your product or avail your service.
If you’re planning to sell on the internet, remember that it’s not enough that you have something to sell. You should be able to marry your visual and written content and make sure they express a compelling unified message. This is especially important for your written content.
To be able to create an effective written content that actually converts, there are a few things you should keep in mind:
Don’t Let Your Written Piece End With “okay”
“Okay” is a.. well… okay word. It’s fine on its own. It doesn’t need more. But remember that “okay” is not enough for your business. When you’re writing anything for your digital marketing campaign, aim for a specific positive reaction. Aim for a “whoa, that was helpful” or better yet “this product is cool, better order one for myself” kinds of reactions from your customers.
Remember that the internet may be full of potential, but it’s full of competitors too. It’s a place where you can excel but your growth depends on the types of content you create and the strategies you follow. This is why you should never settle for “okay”. Go for something bigger but specific.
Know What’s Good
Know the trend. Know what your target audience’s likes and dislikes. Use this information to create content that centers on topics that sparks their interest. Aside from that, you can also use trends and popular topics to attract your customers.
Being on the loop with the latest trends allows your business to be more visible to your audience. It also lets them know that you’re actively listening to them, which makes you sensitive to topics that actually matters to them.
Make It Readable for Everyone
Using highfalutin words would’ve sounded romantic during the Victorian era. But sadly, using it nowadays, especially on your web content would yield you high bounce rates. This is why it is important to use words that your audience actually use.
Think like your target audience and talk/write like them. If possible, make sure that your written piece uses simple words without compromising the depth of your points and the article as a whole. In short, make it easy to read and comprehend. You wouldn’t want your audience to click the close button because they’ve used up so much time Googling the words in your article.
Forget About Editing Your Own Work
As a writer, you will get the urge to edit your own work. But remember that the best way to ensure the quality of your written content, topic-wise or grammar-wise, you’ll have to let someone else be your editor and check your work.
You might be skilled at writing and editing, but because you wrote the piece, you might become oblivious to the grammar mistakes or loopholes in the organization and construction of your ideas. Let someone else do the job and allow yourself to grow in the process.